Barış Akgün Book a discovery callBook a call
Shopify CRO · Research · A/B Testing

More revenue
from your Shopify traffic.

I'm Barış, a Shopify CRO Manager. 7 years of experience and 300+ A/B tests, focused on growing revenue per visitor.

Book a discovery call Explore my work
Barış Akgün, Shopify CRO Manager
Hi, I'm Barış.Your CRO Manager.
A CLEARER PATH TO PURCHASE

Every change starts
with a better question.

ResearchHypothesisTest
7 years
of CRO experience
300+
A/B tests completed
International e-commerce experience.
Stores reaching millions of monthly visitors.
01 / Results & ideas

A/B testing wins
& CRO ideas.

01 / 05Browse the work
01 / ADD-TO-CART FLOW
Product pageWinnerFilter brand

A clear next step after add to cart.

Adding a product should leave customers confident about what happened and what to do next. For an air-filter brand, I tested an item-added confirmation popup that brought the selected product, pack details, and two next-step choices into one place. The reported result was a 9.21% lift in conversion rate and 7.55% more checkouts.

+9.21%Conversion rate
+7.55%Checkouts
Read the add-to-cart popup case study
Reported results from a 90-day CRO program.
CONTROL — recreated
☰FILTER BRANDBag (6)
Air filters / anonymized wireframe

8 × 8 × 1 air filters

MERV 8 · Standard filtration
Size: 8 × 8 × 1Pack: 6 filters
$59.58 ($9.93 / filter)
Product details +
VARIANT — recreated
☰FILTER BRANDBag (6)
Air filters / anonymized wireframe

8 × 8 × 1 air filters

MERV 8 · Standard filtration
Size: 8 × 8 × 1Pack: 6 filters
$59.58 ($9.93 / filter)
Product details +
Added to your cart!
6 × 8 × 8 × 1
air filters$59.58($9.93 / filter) Buy onceFilter quality:
MERV 8 (Standard)
1Reconstructed variant: confirmation, order details, and two next-step choices appear together.
02 / OFFER PRESENTATION
Product pageCRO conceptEveryday essentials concept

A bundle customers can understand.

A bundle can be attractive and still create decision friction. Shoppers may need to work out how many items to choose, which one receives the discount, and what they will pay. This concept makes those details visible together, with a clear set total and an Add my set action. The commercial question is whether clearer presentation increases appropriate bundle uptake and revenue per visitor.

Explore the bundle clarity concept
CONTROL — illustrative
FIELD / FICTIONAL STORE

Buy 2, get 1 free.

Explore our daily essentials.

Daily moisture
Daily cleanse
Daily care
3 essentials$84
VARIANT — proposed
FIELD / FICTIONAL STORE

Your daily set.

Choose 3 essentials. Your lowest-priced item is free.

Daily moisture
Daily cleanse
Your free item
Your set total $84$56
1Included items, the free item, and the set total make the decision concrete.
Original CRO concept · Fictional store · No measured results
03 / CART DRAWER
Cart drawerCRO conceptEveryday essentials concept

A cart with a clear next step.

The cart should help customers verify their order and move forward confidently. This concept keeps the product, size, quantity, subtotal, and delivery progress together, then gives the checkout action a clear place in the hierarchy. It creates a focused opportunity to investigate whether fewer unanswered questions help more customers complete the journey.

Explore the cart drawer concept
CONTROL — illustrative
Your bag (1)
Daily moisturizer50 ml / Quantity 1
$28
Total$28.00
Shipping calculated at checkout
VARIANT — proposed
Your bag (1)
You're $12 away from free delivery.
Daily moisturizer50 ml / Quantity 1
$28
Subtotal$28.00
Delivery & taxes calculated at checkout
1Order details, delivery progress, and the checkout context are visible together.
Original CRO concept · Fictional store · No measured results
04 / PRODUCT-PAGE PURCHASE OPTIONS
Product pageWinnerFilter brand

Make repeat purchase an explicit choice.

Air filters are a repeat-purchase product. This experiment placed a Subscribe & Save 5% option beside one-time purchase so shoppers could compare the savings and convenience before adding the product. The program reported a 4.69% conversion-rate uplift and an additional $1.92 in revenue per visitor. The option supported both a clear choice and the needs of a recurring purchase.

+4.69%Conversion rate
+$1.92Revenue per visitor
Read the Subscribe & Save case study
Reported results from a 90-day CRO program.
CONTROL — recreated
☰FILTER BRAND
Anonymized product-page wireframe

3 air filters

16 × 20 × 4 · MERV 8
One-time purchase$68.37
VARIANT — recreated
☰FILTER BRAND
Anonymized product-page wireframe

3 air filters

16 × 20 × 4 · MERV 8
Choose your purchase type
1Reconstructed variant: the customer can compare one-time purchase with Subscribe & Save 5%.
05 / PRODUCT-PAGE QUANTITY SELECTION
Product pageWinnerFilter brand

Test the starting point of the purchase.

The starting selection can influence the order customers eventually place. This experiment changed the preselected pack from four filters to six and kept the quantity choice available. The program reported a 7.34% increase in average order value and an additional $0.99 in revenue per visitor. The lesson is to test whether a different starting point fits the buying behavior of that audience.

+7.34%Average order value
+$0.99Revenue per visitor
Read the default pack size case study
Reported results from a 90-day CRO program.
CONTROL — recreated
☰FILTER BRAND
Anonymized product-page wireframe

Select your quantity

$11.06per filter
4
QuantityEach
1$33.97
2$17.25
4$11.06
6+$9.93
12+$9.43
Pack total$44.24
VARIANT — recreated
☰FILTER BRAND
Anonymized product-page wireframe

Select your quantity

$9.93per filter
6
QuantityEach
1$33.97
2$17.25
4$11.06
6+$9.93
12+$9.43
Pack total$59.58
1Reconstructed variant: six filters are selected, with the quantity still adjustable.
02 / My approach

From customer insight to the next decision.

I connect research, clear priorities, and experimentation. Each step helps answer what to change, why it matters, and what to do next.

CVRConversion rate
AOVOrder value
RPVRevenue per visitor
01

Understand the customer.

Review analytics, customer feedback, surveys, and user behavior to identify friction and unanswered questions.

Research before recommendations
02

Choose what matters next.

Turn findings into hypotheses and prioritize opportunities using business impact and the evidence available.

A roadmap with a clear rationale
03

Make the idea tangible.

Prepare copy, wireframes, and experiment briefs. Collaborate with your designers and developers to bring the changes to life.

Research translated into execution
04

Test. Learn. Decide.

Evaluate conversion rate, order value, and revenue per visitor together. Decide what to implement, improve, or investigate next.

The result informs the next decision
03 / Ways to work together

Work with me.

Research, strategy, and experimentation around your store's goals.

A CLEAR CRO PROCESS

Shopify CRO Management
& A/B Testing

A/B testing is my core strength. You get sharper hypotheses, clear design and development briefs, and evidence to decide what to launch, refine, or stop.

  • Customer research and funnel analysis
  • Prioritized roadmap and experiment strategy
  • Copy, wireframes, and development briefs
  • Coordination with your designers and developers
  • Results analysis and roadmap updates

We'll define the right starting point for your store.

Discuss your store
Barış Akgün, CRO Manager, pictured outdoors
Barış AkgünBased in Türkiye. Working internationally.
04 / About Barış

Meet your
CRO Manager.

I'm Barış Akgün. Over the past 7 years, I've completed more than 300 A/B tests and worked with international e-commerce brands. I've managed CRO operations for websites reaching millions of users each month and operating at a revenue scale of tens of millions of dollars.

My core expertise is Shopify e-commerce, and I also bring experience from B2B SaaS products. I combine customer research, analytics, copy, and experimentation to turn findings into clear priorities and measurable decisions.

Let's talk about your store
05 / A few useful answers

Before we
get started.

Here's how I approach the work and what we can cover in a first conversation.

Ask me on a call
What does a Shopify CRO specialist do?
A Shopify CRO specialist investigates what helps or prevents customers from buying. That includes analytics, heatmaps, customer surveys, usability questions, and A/B testing. As your CRO Manager, I turn that evidence into a prioritized roadmap, coordinate implementation with your team, and review the commercial results.
Who do you work with?
My main focus is Shopify e-commerce brands with an established store and regular traffic. I work with founders, e-commerce leaders, and marketing teams that want clearer priorities and a structured optimization process.
Can you work with our current theme and team?
Yes. I can research and plan improvements within your current Shopify setup, then collaborate with your designers and developers. We define implementation responsibilities as part of the engagement.
Do we have enough traffic for A/B testing?
That depends on the visitors eligible for a specific test, conversion volume, and the effect we want to detect. I'll review those factors before recommending a testing cadence. Research and prioritization can still be useful when traffic limits experimentation.
Can we start with an audit?
Yes. An audit and roadmap can establish the main problems, the supporting evidence, and a practical order of priorities. We can discuss whether that is the best starting point for your store.
What does ongoing CRO include?
Research, experiment planning, copy and wireframe briefs, coordination with the delivery team, results interpretation, and roadmap updates. The scope and testing volume depend on your goals, traffic, and implementation capacity.
How do you evaluate results?
I look at conversion rate, average order value, and revenue per visitor together, with the sample size, testing period, and uncertainty in context. The goal is to make a sound commercial decision and learn what to investigate next.
What happens during the discovery call?
In 15 minutes, we discuss your Shopify store, your goals, your current challenges, and whether working together makes sense. It's a conversation to understand the fit and define a useful next step.
Your next step

Let's talk about
your Shopify store.

Tell me where your store is today and what you want to improve. We'll discuss your goals, your current challenges, and whether working together makes sense.

Book a discovery call
Book a discovery call

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